Strategies & Tactics for Implementing Social Media

Presented by MediaStyle this workshop is an interactive and cost-effective way to ensure your team understands the fundamentals of bringing the social web into day-to-day communications. This is a course geared toward people who know and understand the basics of communicating online.

MediaStyle created this class for advanced level communicators looking to quickly arm themselves with more knowledge about how to weave new communications into traditional. 

Our half-day Advanced Strategies & Implementation of Social Media will teach you:

• To integrate social media/online communications into day-to-day communications operations 
• How to tell which “social channels” are right for your organization
• How to write/create better RFPs (requests for proposals) for web design and social media firms
• Are you using Twitter, LinkedIn or Facebook and not really getting return on investment of your time/staff energy? We will show you why. 
• Web analytics are a powerful tool; but how do you change your website to reflect what you learn?
• Using volunteers, staff and leaders time/energy to communicate online in many ways
• Integrating online media relations with traditional PR tactics
• Google, Facebook and Canadian blog advertising booking/budgeting  

Participants will leave the training with detailed planning templates, strategies and tactics to implement social media into the daily routine of your organization and office. You will also learn the basics of online measurement and its importance to development of your online communications planning. 

About the presenter:

Ian Capstick is co-owner and principal of MediaStyle, with over a decade of professional political and communications experience. He has worked for cabinet ministers and opposition members in the House of Commons, including some of Canada’s most colourful and influential political minds.

Ian is passionate about creating social change through communications. An experienced media coach, political tactician and engaging speaker, Ian is a regular on CBC News Network's Power & Politics; weekly on Ottawa's Live 88.5 FM; and is a frequent guest on national or regional radio stations across Canada and recently won a Canadian Blogging Award. Before co-founding MediaStyle, Ian coordinated parliamentary training for MPs and staff of the New Democratic Party of Canada, in addition to his role as media liaison.